Gold Or Platinum?

David Keefe Engagement Rings are manufactured in platinum, 18 karat yellow, white and rose gold and 14 karat yellow, white and rose gold, or any combination of these metals. We are happy to discuss with you your particular requirements to discover whether platinum or gold is right for you.


Pure gold, the most malleable of all metals, is incredibly workable. Because pure gold (i.e. 24 karat) is so pliable, jewellery made of it would get bent too easily and distorted in the course of normal wear. To give jewellery sufficient strength to endure day to day wear, pure gold is alloyed with other metals to form karat gold (which is different to the carat measure used to measure diamond weight).

18 karat gold is the traditional gold alloy used in fine jewellery. 18 karat gold has 75% gold content and 14 karat gold has 58% gold content both of which are significantly higher than other lesser carat golds such as 9 karat gold. 18 karat and 14 karat gold will wear better and have a longer life than lesser carat gold such as 9 karat gold. 18 karat and 14 karat gold will tarnish less and will hold its natural gold colour better.


Platinum is a silver-white lustrous metal that does not tarnish or discolour. It is the most rare of all precious metals. Being 95% pure, its hypoallergenic properties makes platinum the ideal metal of choice for people with sensitive skin. Platinum is also a dense metal, so it weighs heavier than gold, consequently it is very durable. These features make platinum a very popular choice today.

It is important to remember that all finishes on jewellery, whether they are polished or satin, are surface finishes only. Brightly finished jewellery will dull down with wear. Similarly, matt or satin finished jewellery will brighten up. These finishes can be re-applied by our workshop. The length of time that these finishes last depends on the individual wearing the piece.