TAG Heuer has been creating wristwatches for more than 145 years. Edouard Heuer created the first, in 1860, in Saint Imier, Switzerland. Today TAG Heuer has become one of the most desirable luxury watch brands.

TAG, an acronym for Techniques D'Avant Garde, is truly at the forefront of watch development. TAG Heuer has been responsible for many watchmaking milestones. TAG Heuer developed the microtimer, the first Swiss wristwatch chronograph accurate to 1/1000th of a second; the Monaco V4 concept watch, the first belt-driven mechanical watch; and the Carrera Calibre 360, the first mechanical wrist chronograph measuring and displaying 1/100th of a second.

TAG Heuer specialises in chronograph watches. A form of watch with both timekeeping and stopwatch functions. The state of the art, precise, technology is the reason why TAG Heuer watches have been responsible for timing many sports – particularly car racing and skiing. For over 15 years, TAG Heuer has been the official timekeeper for FIS Alpine Skiing World Cup events as well as the official supplier of timekeepers for Team France and Team Canada. TAG Heuer watches have also been the watch of choice for many Race of Champions, Indy 500, IRL and Formula 1 car drivers. No other watch has accomplished such grand, world-breakthroughs in timing precision.

While TAG Heuer is regarded as a highly accurate watch for sports timing it is also a highly desirable contemporary watch. TAG Heuer watches have adorned the wrists of international stars and been endorsed by A-List celebrities such as Brad Pitt, Uma Thurman, Maria Sharapova and Tiger Woods. TAG Heuer watches have also appeared in high-end fashion magazines such as Vogue.

Each TAG Heuer timepiece is unique: combining manual craftsmanship and state-of-the-art technology. Every watch is made up of around 250 components and has undergone hundreds of processes – ensuring a precise, yet uniquely modern watch.

Our TAG Heuer collection is on display at our LynnMall showroom.

Available tax free to international travellers, including New Zealand citizens travelling internationally for leisure or work. Please feel free to contact us for further information.