TAG Heuer has been creating wristwatches for more than 145 years. Edouard Heuer created the first in 1860, in Saint Imier, Switzerland. Today, TAG Heuer has become one of the most desirable luxury watch brands. TAG, an acronym for Techniques D'Avant Garde, is truly at the forefront of watch development.  TAG Heuer specialises in chronograph watches. A form of watch with both timekeeping and stopwatch functions.

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